MONSANTO

2019

Direction and content for event with mapped projection and sound 5.1

The idea for this project was to transport the viewers out of the planet, in order to present an agricultural technology that would represent the future in the segment.

Thus, to simulate the experience of being in a spaceship, we installed a tent of 500 m2 in the middle of an experimental soy farm to use as projection screen.

The action was a success among the public and considered the largest external event that the company has held worldwide.

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